UX/UI Designer (AI-assisted) — KPIs
Part of the eDariba Marketing Team docs. Related docs for this role: 01-job-description.md · 02-workflow.md
How we measure
- Every KPI has a Target and an Actual, logged in ClickUp.
- KPIs are logged weekly. No "we'll update at the end of the month".
- We judge performance on the trend, not on a single week.
- "Set after baseline" means we measure the first month, then the Marketing Manager sets the target.
Goal of this role
Turn more visitors into signups, and more signups into active users, through better pages and screens.
Main KPIs (results)
| KPI | What it measures | Target | Frequency | Source |
|---|
| Landing page CVR | % of landing page visitors who sign up | > 5% | Weekly | GA4 |
| Visitor → signup CVR (website) | % of all website visitors who sign up | Above baseline 2.6% | Monthly | GA4 |
| Drop-off at key steps | % of users who leave at signup, ETA connection or first invoice | Falling trend | Monthly | GA4, Microsoft Clarity |
| Activation rate | % of signups who send their first successful invoice | Rising trend | Monthly | Platform data / CRM |
| Time to value | Time from signup to first successful invoice | Falling trend | Monthly | Platform data |
Delivery KPIs (output)
| KPI | What it measures | Target |
|---|
| Landing pages on time | Pages ready before the campaign launch date | 100% |
| Designs delivered | Platform designs and prototypes delivered vs. the plan | 100% |
| Build accuracy | Built pages and screens match the approved design (issues found in QA) | Falling trend |
Quality
| KPI | What it means | Target |
|---|
| First-time approval rate | % of work approved by the Marketing Manager without major changes | Rising trend |
| Brand & message accuracy | No work published that breaks the brand guide or promises something the product doesn't do | 0 issues |